Ford Looks Back To Move Forward To A Brighter Future.

It was recently announced that Ford Motor Company hit a 100 billion dollar market capitalization, for the first time in the companies, almost, 120 year lifetime. The companies stock price has done nothing but go up over the past year as new innovations continue to propel it upwards. One of the biggest things coming from the companies newest CEO, Jim Farley, cousin of the late SNL alum Chris Farley, who started back in October of 2020. Farley began to shake things up by both honoring the past and embracing the future by deciding to go all in on the electric car craze.

This fascination with electric cars has always been around, with its inception taking place back in the late 1800’s. While very popular, at the time, the cost of an electric car was nearly double that of a gas powered vehicle causing some to turn away. Anther blow was made towards the electric car in the mid 1910’s when the electric starter was introduced in the Cadillac by inventor Charles F. Kettering. With this added safety measure gas powred cars began to lead the way in sales, and distance, leaving those electric engines behind.

Times have changed though, and many people such as Elon Musk are leading the way in an electrical revolution nearly 120 years in the making. The popularity about reducing ones carbon foot print has gained great momentum from millenials and Gen Zers, that has not gone unnoticed with the recent addition of the Ford Maverick. A hybrid based four door truck that starts at the jaw dropping price of only 19,995. The affordability of this new truck can be matched follows in the footsteps of the Model T, costing a mere $850 in 1908, the current price when, adjusting for inflation, would come out to just over $25,000. Some of the more detail oriented facts about the Maverick are even more astonishing, being that it has the capability of traveling 500 miles with its counterpart the 2.5L hybrid engine, and is able to reach speeds of 60 MPH in 7 seconds.

This focus by Farley has in turn lead to a huge gross for the company over the past year with the stock more than doubling since last January. If these innovations continue I have no doubt in my mind that we will see the stock price smash through their pervious record high of 42.45 set back on May 3rd, 1999.